What do Americans think about labor unions? In September 2023, our Insights team asked our community of engaged voters, TrendSpotters, about recent labor union activity and strikes. This audience included additional engaged Gen Zers to understand younger Americans’ perspectives.
First and foremost, the labor resurgence is not going away. Engaged Americans are primed to support a variety of causes related to protecting workers across sectors—from traditional manufacturing and service sectors to graduate students and creators.
Beyond the present, disputes are triggering concerns about the future. Concerns over CEO pay and wage disparities cut across party lines. Engaged Americans are aware that advancements like automation and AI have the potential to restructure our economy and want to ensure workers are protected.
Honing in, Gen Z sides with unions over companies no matter the fight. Beyond pay, working conditions and retirement benefits, younger generations are much more likely to focus on better hours and pay transparency as well.
Finally, compromise is key. Companies need to indicate they “get it”—showing up at the table and demonstrating a willingness to listen. But unions are also advised to choose their battles carefully, with warning that support quickly wanes if the public begins to see demands as unreasonable.
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