FGS Global is committed to providing sharp insights into UK public opinion and its implications for business. In the latest episode of our Public Pulse podcast, Emma Morris sits down with Lord Andrew Cooper and Sir Craig Oliver to unpack the latest polling trends and what they mean for companies operating both in the UK and internationally.
Lord Andrew Cooper offers an expert analysis of the current polling landscape. While Reform UK continues to lead in the polls, its average support has dipped in recent weeks. As local elections draw near, all eyes are on Gorton and Denton in Manchester - a key constituency now contested by Labour, Reform UK and the Greens.
In the second half of the podcast, Sir Craig Oliver introduces findings from FGS Global’s Radar report. The data reveals record levels of global pessimism—a theme echoed by The Economist, which recently identified rising pessimism as a central challenge for the world economy.
The conversation also explores the strategic implications for business communications. Craig underscores the importance of agility, transparency and compelling storytelling for organisations navigating today’s complex environment.
Listen to the full episode to stay ahead of the trends shaping public opinion and business strategy.
