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Former U.S. Chief of Protocol Capricia Penavic Marshall Joins FGS Global as Partner

19 September 2023 / Washington DC – Leading global strategic communications advisory firm FGS Global announced former Chief of Protocol of the United States Capricia Penavic Marshall is joining as a partner, based in Washington, DC. Marshall joined FGS from CPM Global Engagement Strategies, where she was President, CEO and Founder. She brings to the firm 30 years of experience at the highest levels of foreign policy, international diplomacy and high-stakes event coordination.

“Capricia’s exceptional understanding of foreign policy and decades as a strategic advisor at the pinnacle of the public and private spheres are without equal,” said Mike Feldman, partner and Co-Chairman of North America. “Her insights will be invaluable to clients as they navigate today’s complex geopolitical landscapes, and her influence in cultural diplomacy cannot be overstated. We could not be more excited to have Capricia join our ranks.”

During her 2009-2013 tenure at the State Department, with the rank of Ambassador, Marshall developed diplomatic engagement for the President and Cabinet to welcome foreign heads of state and government to the United States. She oversaw all aspects of visits to ensure they were successful, including facilitating hundreds of bilateral and multilateral meetings with President Barack Obama, Vice President Joseph Biden, and Secretaries of State Hillary Rodham Clinton and John Kerry.

After leaving the State Department, Marshall founded CPM Global Engagement Strategies, a strategic advisory firm that specialized in the nexus of business and cultural diplomacy. She worked with clients in the healthcare, consumer products and financial services sectors, among others.

She is also Ambassador-in-Residence at the Adrienne Arsht Latin America Center at the Atlantic Council, where she works with the CEO and Executive leadership to promote the organization’s goals and to broaden the Council’s reach and influence.

Marshall also regularly travels across the country speaking about the experiences and lessons of her career in public service and how best to integrate cultural diplomacy into business. She is the author of the book “Protocol: The Power of Diplomacy and How to Make it Work for You.”

Earlier in her career, Marshall served as Deputy Assistant to the President and White House Social Secretary under President Bill Clinton and as Special Assistant to then-First Lady of the United States Hillary Rodham Clinton.

Marshall received a Bachelor of Arts in Political Science and International Studies from Purdue University and a Juris Doctor from Case Western Reserve University School of law. Marshall has been named to ELLE magazine’s annual “Washington Power List”, as one of DC’s most influential women.

About FGS Global

FGS is a leading global strategic communications consultancy, with 1,300 experts around the world helping clients navigate complex situations and reputational challenges. FGS Global was formed from the combination of Finsbury, The Glover Park Group, Hering Schuppener and Sard Verbinnen & Co to offer board-level and C-suite counsel in all aspects of strategic communications — including corporate reputation, crisis management and government affairs – and is also the leading force in financial communications worldwide.

FGS provides seamless and integrated support, including from professionals in design and creative, digital strategy, and research and insights, with offices in 27 cities around the world. The firm is headquartered in New York.


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