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MediaIQ

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Key Facts

How MediaIQ enables you to understand the world influencing your stakeholders:

  • AI-enabled media analysis solution.

  • Topic detection without prior definition.

  • Coverage analyzed on paragraph-level providing deeper insights than traditional media monitoring.

  • Entity detection (companies, individuals, organizations, institutions) across all analyzed data.

  • Prominence analysis uncovering who is in focus and not just mentioned.

  • Sentiment analysis for entities on paragraph level enabling unparalleled insights.

  • Decoding media sentiment using FGS Global’s proprietary reputation model.

  • Accessing insights at the intersection of media sentiment and reputation.

MEDIAIQ

Media intelligence tailored to your strategic priorities. Look beyond the surface and understand media reporting in depth.

Measure, manage, maximize your media impact

and build data-led engagement strategies

We provide the solution, not just the tool.

FGS Global brings decades of experience in strategic communication and media relations to your table. Understand and navigate your media environment – together with our experts.

INSIQHTS

Dissecting the differences between media sentiment and reputation is the new frontier of our trade. Download our latest INSIQHTS report to uncover a perspective on Europe’s and Germany’s strongest businesses beyond the balance sheets.

Dive deeper into the key insights revealed by solutions of the IQ Suite by FGS Global

B2B outpaces B2C

Among the EUROSTOXX50, B2B companies are rated two points higher on average in overall reputation than B2C businesses.

Source: INSIQHTS 2024

Differentiated reporting

Twenty-two points separate the first and last position of the EUROSTOXX50 Media Sentiment ranking.

Source: INSIQHTS 2024

Reputation matters

The probability that a person will say something positive about the company is around three times higher for companies with an overall reputation of 50 than for companies with an overall reputation of 30.

Source: INSIQHTS 2023

Touchpoints make the difference

People who have had no touchpoint with a company in the recent past rate it 15 points lower than people who had any touchpoint.

Source: INSIQHTS 2023

INSIQHTS Reports

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