Ashleigh Burton
Director
Life at FGS Global
Drives social strategy and execution for corporate and governmental clients across the UAE and KSA, with a focus on aligning social media initiatives with clients' objectives, crafting campaigns that engage audiences, and leveraging my expertise in digital storytelling and strategy.
Life Pre-FGS Global
Held various leadership roles in digital marketing and social media strategy. Served as social media lead at a government advisory firm in Dubai and Digital Marketing Director for a South African non-profit, focusing on SDGs 1-5.
Life Beyond FGS Global
Outside of work, I am deeply committed to supporting social good initiatives. I regularly engage in pro-bono consulting for organizations like Ashoka and Catchafire, helping non-profits worldwide strengthen their digital communication strategies.
With over a decade of experience in digital storytelling, influencer marketing, and social media strategy, Ashleigh has successfully led campaigns across sectors, including non-profits, healthcare, and government. Currently serving as Head of Social Media at FGS Global Middle East, Ashleigh oversees a range of clients, providing both strategic advisory and hands-on execution of social media initiatives. Before joining FGS, she was Head of Social Media at Weber Shandwick Africa, where she led a team across several African markets and provided strategic counsel to global clients.
