Caitlin Falk
Managing Director, Digital Strategy
She/Her
Contact Info
Life at FGS Global
Member of FGS Global’s AI + Innovation team, shaping digital strategy and integrated campaigns that apply data‑driven insights and AI‑enabled innovation to engage audiences and build reputation.
Life Pre-FGS Global
Over a decade in Washington, D.C., building expertise in paid media, performance analytics, and integrated digital strategy through roles at Rational 360 and Basis Technologies (formerly Centro).
Life Beyond FGS Global
Proud Connecticut native, UConn grad, and DC resident since 2014. Grew up spending summers at the Jersey Shore and still visits whenever possible. Aunt to eight, avid audiobook and podcast listener, and committed sports fan, especially UConn basketball (Go Huskies).
Caitlin Falk is a seasoned digital strategist with more than a decade of experience developing and executing integrated marketing and strategic communications campaigns across advocacy, corporate reputation, and political sectors.
As part of FGS Global’s AI + Innovation team, Caitlin works across the full spectrum of digital strategy, from paid media and performance analytics to integrated campaign optimization, helping clients harness emerging technologies, including artificial intelligence, to enhance communications, stakeholder engagement, and reputational strategy. She collaborates with clients to create tailored strategies that engage audiences, strengthen reputation, and drive meaningful outcomes. Caitlin is skilled in translating complex data and technologies into actionable insights, aligning digital programs with broader business objectives, and guiding multidisciplinary teams from strategy through execution and optimization.
Prior to joining FGS Global, Caitlin served in Director and Senior Director positions at Basis Technologies and Rational 360, where she oversaw campaign development and advised clients on paid media strategy, performance analytics, and cross-channel campaign optimization.
A Connecticut native and graduate of the University of Connecticut with a BA in Sociology, Caitlin has been a proud Washington, D.C. resident since 2014.