Caitlin Falk
Managing Director, Digital Strategy
She/Her
Life at FGS Global
A digital communications expert that develops and manages integrated campaigns across all digital tools and channels.
Life Pre-FGS Global
More than 11 years in Washington DC, with stints at Rational 360 and Basis Technologies (fmr Centro) working on digital strategy and advertising.
Life Beyond FGS Global
Connecticut born and raised, and a UConn grad (Go Huskies). A proud DC resident since 2014. An Aunt of 8 who loves spending time with family and friends. If its summer and she's not in DC, she's at the Jersey Shore.
Caitlin Falk is a seasoned digital leader with over a decade of experience in integrated marketing and strategic communications campaigns across advocacy, corporate reputation, and political sectors. With a proven track record working on behalf of Fortune 500 companies and high-profile public affairs clients, Caitlin blends creative thinking with data-driven execution to drive results across paid media, organic social, SEO, and web optimization.
She brings deep expertise in cross-channel campaign strategy, performance analytics, and client relationship management. She excels at translating complex data into actionable insights while aligning digital programs with broader business objectives. Her collaborative approach and experience managing multidisciplinary teams allow her to guide campaigns from strategic vision through execution and optimization.
Caitlin has served in senior roles at Rational 360 and Basis Technologies, where she led teams, oversaw campaign development and reporting, and advised clients on the full scope of digital solutions. She is passionate about mentorship, innovation, and keeping ahead of evolving digital tools and trends, including the use of AI in communications.