Ciara Phillips
Managing Director
Life at FGS Global
Ciara is a creative and culture sector expert who has worked within these sectors globally for 20+ years as a strategic communications lead and 360° marketer.
Life Pre-FGS Global
Ciara has spent the past decade in the Gulf across transformative cultural and destination-making initiatives, often in partnership with multiple stakeholders including government entities, tourism authorities, cultural institutions, property developers, and major hospitality and lifestyle brands.
Life Beyond FGS Global
During weekends, Ciara can often be found at her adoptive city's many varied events and exhibitions, cycling around her neighborhood of DQ, or doing very similar in cities a short hop away from Riyadh.
Ciara is a creative and culture sector expert who has worked within these sectors globally for 20+ years as a strategic communications lead and 360° marketer.
She has spent the past decade in the Gulf across transformative cultural and destination-making initiatives, often in partnership with multiple stakeholders including government entities, tourism authorities, cultural institutions, property developers, and major hospitality and lifestyle brands.
She has successfully launched and managed several high-profile and complex cultural assets and placemaking projects in Saudi and the UAE. Recent projects include: the repositioning, rebrand and 360 marketing strategy of Diriyah Season (2023); the public launch of At-Turaif UNESCO World Heritage Site in Diriyah (2022); the marketing strategy and launch campaign of Noor Riyadh festival (2021), part of Royal Commission of Riyadh City’s Riyadh Art place-making initiative; the launch of Art Jameel’s Jameel Arts Centre (2019, Dubai) and Hayy Jameel (2021, Jeddah); as well as launch and subsequent editions of Dubai Design Week and Art Dubai.
Prior to her years in the Middle East, she was based in London and worked globally across the design and architecture, luxury retail and hospitality sectors.
