Managing Director
She/Her

Leads strategy development and 360-degree media plan implementation for clients in the Gulf region, with particular focus on Saudi Arabia.
Initially joined the firm in August 2018 and rejoined in April 2026 after a yearlong career break. Has worked in strategic communication in Dubai, Riyadh and Stockholm for the past 15 years.
Slow and screen free living with my family, friends and pets. I like gardening, music, coffee, books and weightlifting.
Disa Tersmeden is a Managing Director at FGS Global in the Middle East, where she leads the development and implementation of communication and media strategies for clients across the Gulf region. She has extensive experience in Saudi Arabia, having supported multiple giga projects and national initiatives since the launch of Saudi Vision 2030.
Disa has 15 years of experience in strategic communications agencies and has been based in Dubai since 2013. She is originally from Sweden and has a Bachelor's Degree in rhetoric and public advocacy from Sodertorn University in Stockholm.
