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Estelle Xu


Estelle Xu

Life at FGS Global

Advises clients on strategic communications, media relations, issue and crisis handling at international and China level.

Life Pre-FGS Global

Estelle was consultant at another two global-leading PR firms where she worked with a diverse set of clients from travel and leisure, financial services, governments/NGOs alike and technology sector.

Life Beyond FGS Global

Likely sitting in an armchair enjoying crime series, legal dramas or Japanese animations with a glass of Rioja, if not out travelling and exploring destinations around the world.

A Director at FGS Global’s Shanghai office, Estelle is a PR professional all-rounder with experience in advising corporate clients, consumer brands, as well as government and NGOs. She is well-equipped to provide counsel with a variety of capacities in financial advisory, corporate reputation building, executive profiling and leadership positioning, issue and crisis management.

Estelle has been recognized by clients and peers for her strong strategic counsel and deep understanding of the APAC region’s market dynamics and communication landscape. She was the PR advisory lead and executor for multiple award-winning projects. Those include a bronze lion from Cannes, PRWeek Asia-Pacific Campaign of the Year, and multiple golds and silvers in Asia-Pacific Excellence Awards.

Estelle graduated from East China University of Political Science and Law with a double major in Journalism and Laws.

Estelle is fluent in English, Mandarin Chinese, and Japanese.

Estelle Xu
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