Euan McLelland

Euan is an award-winning senior consultant, communications director and creative PR strategist who has been at the forefront of the Middle East’s sporting transformation of recent years.

Senior roles within sports communication have saw him devise, orchestrate and lead truly global campaigns for many of the world’s biggest and most influential sporting bodies, federations, and partners, routinely consulting and delivering for clients ranging from the Saudi Ministry of Sport, the Public Investment Fund (PIF) and Aramco, to FIFA, the DP World Tour, Ladies European Tour and LIV Golf, and often directly in line with the goals and ambitions of Saudi Vision 2030.

With nearly 15 years’ experience across journalism, public relations, and sports marketing, Euan has been at the heart of many of the region's boldest and most transformative sporting moments of the last decade, using his skills as an expert communicator, imaginative planner and sharp-nosed newsman to help set agendas, control narratives, build, manage and grow reputations.

A massive sports fan, Euan is also obsessed with the business of sports, the behind-the-scenes movements, management and motives of all sports and their respective and far-reaching stakeholders, and feels privileged to have spent so much time at the cutting edge of the sporting transformation of the Middle East. He remains passionate about continuing to grow the impact of sport in both the region and further afield as a means of shaping and improving the lives of the next generation.