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Grace Birrell

Director, Research & Insights

E. grace.birrell@fgsglobal.com
Grace Birrell

Life at FGS Global

Research & Insights specialist, providing strategic advice to inform top-level decision making delivering through a nuanced and wide-reaching understanding of the audiences that matter most to her clients.

Life Pre-FGS Global

Joined FGS from Thinks Insight (previously BritainThinks), prior to which she was part of the reputation team at Populus.

Life Beyond FGS Global

Reading, listening to Neil Young and walking with her chocolate lab, Dennis.

Grace Birrell is a Director in the Research & Insights practice in London. An experienced mixed methodology researcher, she provides strategic advice to inform top-level business and policy-led decision making through a nuanced and wide-reaching understandings of the audiences that matter most to her clients.

She has extensive experience marrying research among the general public, stakeholders and hard-to-reach audiences for a range of corporate and third sector clients as well as government departments.

Grace joined FGS in 2023 from Thinks Insight (previously BritainThinks), prior to which she was part of the reputation team at Populus. Grace holds a Bachelor’s degree from New York University and Master’s degree from the University of Glasgow, where she studied literature.

Grace Birrell
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