Jacalyn Lee
Managing Director
She/Her
Life at FGS Global
Expertise in strategic communications and brand storytelling, with extensive experience leading communications in-house at consumer-facing brands. Develops integrated communications strategies to help brands reach stakeholders through multiple touch points.
Life Pre-FGS Global
Led communications for iconic global and startup brands in the consumer tech, media, ecommerce, and wellness industries, including Equinox Media, The Knot, Care.com, and Gopuff.
Life Beyond FGS Global
Wrangling three children, tackling her calendar like it’s a game of Tetris, and making travel plans. All while guest speaking and writing about neurodiversity as a rare mom, and leading efforts to advance scientific research for an ultra-rare genetic condition via her nonprofit The DAND Alliance.
Jacalyn Lee has more than 20 years of experience architecting communications strategy for iconic global and startup brands in the consumer tech, media, ecommerce, and wellness industries, including Equinox Media, The Knot, Care.com, and Gopuff.
Lee’s career has been focused on building brand affinity amidst the ever-evolving landscape of communications. Most recently, Lee launched and accelerated Equinox Group’s first digital membership products—the Equinox+ app and the SoulCycle at-home bike—and laid the global consumer communications function at Gopuff, where she introduced new verticals and brand partnerships with the likes of McLaren, NBA All-Star Chris Paul, and Live Nation.
Previously, Lee was head of global communications at The Knot Worldwide, where she led the company’s public stock exchange transfer from NASDAQ to NYSE and orchestrated numerous integrated public relations campaigns and partnerships. Her role at Care.com included overseeing consumer and B2B communications strategy in the UK and Canada. Lee’s expertise also extends to spearheading international market entries in Europe and Asia.
In addition to communications, Lee is the founder and president of The DAND Alliance, a nonprofit focused on advancing awareness, understanding, and treatment of the ultra-rare genetic condition DEAF1-Associated Neurodevelopmental Disorders (DAND).
Lee is also a credentialed Non-Attorney Special Education Advocate, frequently guest speaks on neurodiversity, and has a Substack newsletter called “The Atypical Advocate” that dives into her family’s story of raising a child with a disability and the lessons learned along the way. Its mission is to help others feel less alone and more empowered in their own journeys—and foster a community that’s more understanding, empathetic, and inclusive.
Lee resides in New York with her three children and husband.