Joe Dixon
Managing Director
He/Him
Life at FGS Global
Advising governments and state-owned-enterprises on strategic communications, providing counsel, narrative development and integrated campaign execution that builds trust, reputation and influence.
Life Pre-FGS Global
Held senior in-house roles across global trade, defence and chemicals sectors, leading communications strategy, brand positioning and stakeholder engagement in complex international environments.
Life Beyond FGS Global
I'm a husband, a dad, a dog-sitter and a part-time doctoral candidate, researching AI and trust in communications.
Joe is a Managing Director at FGS in the Middle East.
A senior communications advisor with 20+ years’ experience, Joe counsels leaders across global trade, government and defence on communications strategy, reputation and transformation. He specialises in aligning communications to organisational priorities, managing reputation and risk, and driving measurable impact in complex, high-stakes environments.
Joe has advised government ministries and public bodies in the UK and GCC, including on national transformation programmes such as Saudi Arabia’s Vision 2030.
Previously SVP of Communications at a UAE-based global trade and logistics leader, he built a new international function, repositioned the brand post-merger, and led a data-driven shift to customer-centric communications. He also oversaw a transformation impacting 100,000+ employees in 78 countries and managed crisis response at critical moments.
His earlier roles include leading global comms for a top-tier defence contractor and directing multi-market campaigns in Europe’s chemicals sector.
Joe is known for bringing clarity, consistency and strategic insight to the table, trusted by senior leaders to deliver when it matters most.