Kaede Haseda
Associate Director
She/Her
Life at FGS Global
Kaede is an Associate Director based in FGS Global’s Tokyo office. Her responsibilities include developing cross-border communications strategies, managing media relations, and delivering impactful media engagements to enhance client visibility and reputation.
Life Pre-FGS Global
Prior to joining FGS Global, Kaede worked at a leading Japanese PR firm, where she focused on marketing-oriented PR for consumer businesses. Her role involved crafting creative campaigns to drive brand recognition. Additionally, Kaede has 4 years of IT experience from her time at a software company.
Life Beyond FGS Global
Kaede enjoys spending time outdoors with her 2 beloved dogs. She has a passion for exploring natural destinations, whether it’s SUP during the summer, snowboarding in the winter, or embarking on long road trips. These activities allow her to recharge and connect with the beauty of nature.
Kaede is an Associate Director based in FGS Global’s Tokyo office, where she focuses on strategic media engagement advisory and execution for clients in the technology and financial sectors. She crafts and implements cross-border communications strategies, manages media relations, and oversees media engagements to help clients achieve their business objectives.
Before joining FGS Global, Kaede worked at a prominent Japanese PR firm, where she specialized in marketing-oriented PR, including services and product-focused campaigns, primarily for consumer businesses. Her work involved driving creative strategies to enhance brand visibility and engage target audiences.
In addition, Kaede brings four years of IT experience from her role at a software company, where she contributed to the implementation of ERP packages for consolidated accounting. This technical background complements her PR expertise, enabling her to approach client challenges with a multifaceted perspective.
She graduated from Kansai University with a major in International Politics and Economics, where she enjoyed learning about global systems and experiencing cultural differences. These experiences have shaped her ability to navigate diverse environments and communicate effectively across cultures.
Kaede is passionate about leveraging her diverse experience to deliver impactful results for her clients and is committed to fostering meaningful connections through effective communication strategies.