Building campaigns to drive corporate purpose, reputation and ESG
Exploring Beijing & Shanghai, challenging myself to learn Mandarin Chinese
Long walks in North London with my husband, son and dog
Kendall is a Director at FGS Global based in London, having joined the firm in 2018 in Beijing.
On the Strategy and Reputation team she specialises in corporate purpose, specifically environmental, social and corporate governance (ESG), diversity and inclusion (DEI). She is also a member of the firm's global climate group, content, digital and data team and employee communications practice area.
A trusted advisor for executives, she develops communications strategies and narratives for campaigns, crisis, change & transformation, deals and key announcements across traditional media, owned outlets and digital platforms. Many of her clients are in the built-environment, technology, energy, automotive and consumer sectors.
She has advised one of the world's biggest banks on how to involve its Board of Directors in DEI; designed a research and a new campaign to embed a sustainability strategy after the merger of one of the UK's biggest energy companies, and advised one of the biggest UK construction firms on its digital strategy to promote green skills.
Kendall joined FGS Global’s Beijing office in 2018 following a decade in working in China and worked across our Beijing, Shanghai and Hong Kong offices. She joined our London office in 2021, bringing a fresh global mindset our EMEA business.
Kendall earned master degrees from London School of Economics & Political Science and Fudan University, and a Bachelor degree from Boston College. Kendall is bilingual in Mandarin Chinese and English, and is an American citizen.