Margaret Vice

Margaret Vice is a leading authority in strategic public opinion research with over 15 years of experience designing and executing research programs to help organizations to navigate complex challenges, build winning communications campaigns, and successfully launch transformative initiatives.

As Managing Director on FGS Global's Research team, Margaret pioneers the integration of advanced methodologies—including AI-driven tools and synthetic research—into strategic communications. She directs all phases of high-stakes research projects, from instrument design and data analysis to translating insights into actionable client strategies.

Before joining FGS Global, Margaret served as Senior Researcher at Pew Research Center, where she led the organization's flagship Global Attitudes survey across 40 nations. She oversaw face-to-face and telephone survey methodologies that achieved nationally representative samples in some of the world's most challenging research environments, setting new standards for cross-cultural public opinion measurement.

Earlier in her career, Margaret spent nearly a decade at Greenberg Quinlan Rosner, a premier Democratic polling firm, where she designed and executed political campaign strategies in complex geopolitical contexts including Iraq, Serbia, and Bermuda. Her work shaped electoral outcomes and public discourse in emerging democracies and contested political landscapes.

Margaret holds a BA in Political Science from the University of Michigan and resides in Takoma Park, MD, with her husband, two children, and Bellwether, her beloved if accident-prone dog.