Helping clients with meaningful political and stakeholder interactions by telling their story in a compelling way.
A journalist for 32 years before I starting a small Dutch boutique in public affairs and communication, which got a bit out of hand.
Four daughters and two granddaughters, music from Mahler to Springsteen, books.
Peter ter Horst is a storyteller at heart. As a journalist he travelled Africa and other parts of the world, meeting fascinating people and being a witness to historical changes. He came to believe in the power of humans to change their world for the better. He hates cynicism. In his present job Peter helps clients tell their story in a convincing way to influence the world around them - understanding and respecting the interests and motives of others and 'the common good'. Still learning every day through the wealth of issues he is dealing with and and the people he meets.