Sabrina Willis

Sabrina Willis is a Director at FGS Global, advising government, corporate and international clients on strategic communications, reputation management and stakeholder engagement across the Middle East and international markets. She partners with organizations to develop integrated communications strategies that strengthen reputations, support business growth and navigate complex market environments.

With experience spanning corporate communications, technology, capital markets and brand positioning, Sabrina has led high-profile campaigns and advisory mandates for multinational companies, regional institutions and international brands operating across the UAE and wider MENA region. Her expertise includes executive profiling, media relations, digital communications and integrated campaign development.

Before joining FGS Global, Sabrina advised international brands, technology companies and regional businesses on communications strategy and market positioning across the Middle East. She also supported organizations entering and expanding across the region, helping them build visibility and engage effectively with key stakeholders.

Known for her collaborative approach and cross-cultural perspective, Sabrina brings a strong understanding of regional dynamics and international communications standards to her work.

Outside of work, she enjoys travel, pilates and exploring new cultures and cuisines. She is also passionate about mentoring young communications professionals and supporting the next generation of talent.