Develops and executes strategic integrated communications strategies for clients in mission critical situations, in crisis communication, focusses on transformation or change situations, in particular restructurings.
From digital policy monitoring tool in digitization’s infancy to press spokesperson for the digital business model transformation – transformation, figures, empathy, strategy and balance of interest.
Loves the mountains – in summer as in winter, skiing, hiking, swimming, surfing and reading.
Tina Kunath advises clients in all matters regarding strategic corporate communications in mission critical situations. Since 2008, she has supported companies in transformation and in change situations, in particular in restructurings. As a certified restructuring adviser, she designs strategic focus and tactical implementation of communication for internal stakeholders as well as in external representation and perception with customers, in (social) media and the broader public. Based on manifold experience from diverse projects Tina, as Partner at the Dusseldorfer site, together with the team provides for process security and strategic alignment across all communication levels. She has successfully protected corporations from various industries against internal and external reputational damage in challenging change situations right up to full site closures. This especially included this included the information as well as negotiation with co-determination bodies.
In addition, she also advises in short- and long-term crisis communication as well as in cyber defence projects.
From 2016 to 2018, Tina acted as press spokesperson for the international insurance company ERGO Group. There, she worked on the internal as well as external communication of the corporate group strategy introduced in 2016 and was responsible, among other topics, for the communication of the digital transformation of the business model.
Before FGS Global, Tina worked in public affairs consultancies: German based Plato as well as international network Burson-Marsteller in Berlin. Here, she advised companies in the interplay of politics, society and media. One priority was the build-up of policy consultation through an online monitoring tool.
She studied history, politics and English literature in Bremen, Dusseldorf and Newcastle UK.