UnitedHealth Group DCA Boards
The Challenge
UnitedHealth Group (UHG) has a highly visible out-of-home space at Ronald Reagan National Airport (DCA). With an estimated 20,740,830 annual impressions, these boards are a prime advertising opportunity.
Our Solution
After receiving message points from the client, FGS Global worked to develop content about UHG capabilities, research, and thought leadership, and then the Creative team transformed the big picture ideas into 15 - 30 second animations.
Results
Through these videos, UHG is able to push out timely messages that help strategically position them among key audiences as they exit DCA.
