Waterways Council
The Challenge
Create greater awareness among DC decision makers and opinion elites about the importance of America’s waterways and the impact they have on Americans’ daily lives and the economy at large.
Our Solution
A creative campaign highlighting the efficacy of America’s waterways for transportation and commerce with on-the-ground footage of locks and dams from three different states to produce a TV ad, ten short videos and 20 static graphics for social media. The videos showcased the diverse professionals who power the industry while explaining how America’s waterways are the cleanest, cheapest and safest mode of surface transportation.
