ReputationIQ
Key Facts
How REPUTATIONIQ gives you insights into the most important asset in our industry – reputation.
Direct polling provides undistorted stakeholder insights in real time.
Breaking down reputation into six dimensions, uncovering the root causes for reputational dynamics.
Ready to implement in more than 120 markets globally.
One central dashboard as the getaway to data-driven reputation management for you and your team.
Continuous polling to gain immediate reputation insights.
Custom benchmarking options allowing you to take a strategic view of competitors, markets, and stakeholder groups.
Undistorted insights.
reputation data without noise
Dive deeper into the key insights revealed by solutions of the IQ Suite by FGS Global
B2B outpaces B2C
Among the EUROSTOXX50, B2B companies are rated two points higher on average in overall reputation than B2C businesses.
Source: INSIQHTS 2024
Differentiated reporting
Twenty-two points separate the first and last position of the EUROSTOXX50 Media Sentiment ranking.
Source: INSIQHTS 2024
Reputation matters
The probability that a person will say something positive about the company is around three times higher for companies with an overall reputation of 50 than for companies with an overall reputation of 30.
Source: INSIQHTS 2023
Touchpoints make the difference
People who have had no touchpoint with a company in the recent past rate it 15 points lower than people who had any touchpoint.
Source: INSIQHTS 2023
INSIQHTS Reports
The future of communications
The potential of reputation management and ReputationIQ
Strategy expert Katrin Suder, Senior Advisor to FGS Global, discusses the strategic value of reputation, and how communicators need first-hand data to effectively manage it.
