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Social & Owned Media

Get strategic on social.

FGS Global’s Social and Owned Media experts develop and execute custom media strategies, from initial counsel and analysis through planning, execution and monitoring. We focus clients on the why of social before we identify where to best target their efforts.

Audience first.

Today, every company has a megaphone. But effective communications — and the rapidly-evolving stakeholder audience — require a unique, nuanced, and hyper-targeted approach to social. Cultivating a deep understanding of your audience, including pinpointing where they are (and where they aren’t), is critical to our approach to social strategy, content development and execution, and listening.

Metrics matter.

Our approach is data-driven. We use analytics to set a baseline for engagement and to establish strategic KPIs at the front end of every engagement. We continuously monitor performance during campaigns to optimize our approach based on metrics.



  • Owned social audits and competitor analyses

  • In-platform data curation and synthesis

  • Social listening and conversation analysis

  • Benchmarks and best practices


  • Paid and owned strategy development

  • Cadence, tone, and content optimization

  • Audience targeting & flight budgeting

  • Platform and account setup

  • Executive positioning and training


  • Platform and account setup

  • Run organic and paid campaigns

  • Content creation, scheduling, and reporting

  • Crisis monitoring and support