Safeguarding a new startup’s reputation

A US-based new-energy vehicle start-up with roots in China faced a reputation crisis after it was accused of stealing trade secrets. With limited brand recognition but high-profile executives in the industry spotlight, safeguarding leadership was critical to defending the company itself.

We stepped in to protect the c-suite’s reputation, ensuring the firm’s integrity and vision remained front and center. We monitored every beat of the media landscape—traditional and social—swiftly correcting inaccuracies and safeguarding their reputation throughout high-stakes litigation.

FGS Global ensured accurate, balanced reporting about our client and its leadership—setting the record straight when it mattered most. We forged lasting relationships with influential business and automotive journalists, creating a network of trusted voices to champion our client’s story.

Through targeted media outreach, we secured high-profile features that elevated executive reputations and laid the groundwork for lasting brand awareness in a dynamic market.