
Insight: This year’s World Cup presents Asia’s best chance in a long time of attaining national glory. An expanded roster of 48 teams, a record nine of which are Asian countries (up from five in prior editions), throws more Asian teams into the world’s most-watched tournament than ever before. Reaching the pinnacle of all national sporting achievement would undo a history of spectacular underachievement for the world’s most populous continent, which, whilst accounting for approximately 60% of the global population, accounts for exactly 0% of World Cup wins. Out of all the teams, Spain is the bookie’s favourite at ~9/2 to win outright. However, with Japan’s odds being ~65/1, making them a genuine dark horse, and the odds for South Korea (a semi-finalist in 2002) standing at ~400/1, an Asian victory is not unthinkable.
Impact: For either of these teams or any of their less likely Asian neighbours, winning would be seismic. Aside from an entire country being engulfed in what The Economist calls “secular rapture”, putting a star on your national football jersey provides tangible economic benefits as well. According to a study by the University of Aberdeen, winning the World Cup significantly boosts GDP growth in the following two quarters. Such tailwinds would be welcome in Asia where growth has been dented by the spillover from the Iran war. Beyond the economic impact of victory, World Cup duels are also a microcosm of international relations – potentially giving some matches a geopolitical impact that goes well beyond any battle on the pitch. Regardless of the result, Asia will be keeping its eyes on the ball this summer.


