As leaders continue to grapple with economic uncertainty, geopolitical conflict, a changing workforce and polarizing societal issues, they turn to us as a strategic partner to help build, shape and protect their reputations while navigating risk and grasping opportunities. A large part of this is understanding in this world, business leaders have a multiplying group of stakeholder groups, often with apparently contradictory ideas and agendas.
We help clients see the big picture and drive holistic communications strategies that consider those varying stakeholder priorities.
You can expect to read about the latest insights on: social issues and culture, leadership, trends in corporate reputation and sustainability – to name just a few.
Utilizing research and insights, we develop custom communications strategies, narratives and campaigns – measuring our progress and evolving our approach to keep pace with the rapidly changing world.
We encapsulated much of our approach in our “Wheel”:
Insights:
Our approach uses research and data to understand how stakeholders see a business, individual or issue.
Strategy:
Based on these insights, we will then create our communications strategy to change the conversation.
Narrative:
Only then will we build a narrative that is the north star of all communications. This is the story of how and why your strategy is the right one to achieve the objectives.
Influence:
We will then set about campaigning creatively to influence stakeholders.
Measurement:
Finally, we will measure the results, adjusting our strategy accordingly.
We work with clients of all shapes and sizes, across geographies and sectors, as they navigate the changing landscape and increased expectations from their stakeholders. This may be companies redefining themselves for the modern age or recovering from a period of chronic crisis, or innovative start-ups looking to chart an entire new path. We are the advisor of choice to senior leaders to help them develop a differentiated perspective beyond their business, or define their legacy.
Over the coming weeks and months, FGS Global’s Strategy and Reputation team will be bringing you their insight and perspectives on the key issues that are defining C-Suite conversations and driving the news agenda – and most importantly, what businesses should be doing about them.
