It’s clear 2026 will be the year artificial intelligence crosses a threshold from experimental tool to core workplace infrastructure. In his debut newsletter (we at Capital in Context admire a punny title), FGS Global Head of AI & Innovation Aaron Kwittken examines this inflection point for leaders with a New Year’s resolution to deliberately and responsibly operationalize:
Agentic AI gets to work. AI agents are beginning to monitor media, track sentiment, manage workflows and coordinate briefings autonomously. This reduces time spent on operational churn and increases time available for strategic counsel. Teams should focus on training agents around brand voice, escalation thresholds and decision rules.
Synthetic audiences will rewrite research. Synthetic audiences allow teams to simulate investor, analyst, media and activist reactions in days rather than weeks. This accelerates message refinement, sharpens executive prep and improves the quality of subsequent human research. The advantage is speed, iteration and earlier risk visibility.
Multimodal intelligence will enhance crisis and reputation management. Next-generation models can process video, audio, text and market data together. This enables unified situational awareness across hearings, earnings calls, social response and competitor moves. Teams should reorganize monitoring around issues and outcomes rather than channels.
Strong internal governance will be smart strategy. The EU AI Act sets clear expectations for transparency, oversight and documentation. Systems built to meet those requirements will travel more easily across jurisdictions, particularly as U.S. regulation remains fragmented.
For more insights, read Aaron’s full post and subscribe to Talk Nerdy To Me on LinkedIn.



