The Way Chrome’s Cookie Crumbles

One percent may seem small, but in the case of Google Chrome’s users it’s about 30 million people. 

Google is putting its 1 percent through a test of the disabling of third-party cookies as part of its Privacy Sandbox Initiative. The aim is to offer an alternative for ad serving while prioritizing user privacy. Although popular browsers like Firefox and Safari have already stopped third-party cookie tracking, Google’s Chrome browser has a significantly larger market share with over 60% of the browser market.  

This test will expand to more users over the coming months, intending to disable third-party cookies for all Chrome users by mid-2024. Those included in the test will receive notifications and the option to temporarily re-enable third-party cookies if necessary. However, this approach has sparked regulatory concerns regarding Google's growing influence.  

Google’s efforts to enhance online privacy may impact advertisers and websites that rely heavily on cookies for advertising and personalization purposes: 

• Impact on Ad Targeting: The loss of third-party cookies will make it more challenging for advertisers to track user behavior and identify whether a publisher's audience matches their target. It also could lead to a drop in revenue for publishers. 

• Reduced Functionality for Certain Websites: Expect disruptions to websites that rely on these cookies, potentially leading to a less seamless browsing experience.  

• Less Personalized Content Suggestions: Lacking third-party cookies reduces the capacity to monitor and understand user preferences and engagements across diverse websites, leading to less precise and tailored content recommendations for users.

Securing an in-person visit with a reporter can be an exciting time for your organization. But a successful execution requires detailed planning and coordination. 

Our colleagues at FGS’ Health Media Insights newsletter share a few tips and tricks to keep in mind if you’re able to land a reporter visit:

1. Assign a point person. Pick one person on your team the reporter can touch base with for any questions in advance of the visit and can also serve as the reporter’s go-to resource on the day of the interview, as well as for any follow-up questions.

2. Have a schedule but remain flexible. Be prepared with a detailed run of show for the reporter visit, but also leave time for any last-minute requests from the reporter.

3. Be prepared for surprises. Make sure your organization is familiar with all the reporter’s recent coverage and has full context of what they may ask. Be aware of any late-breaking stories during or after the visit that could impact the reporter’s angle.

4. Make sure everyone knows their role. Keep all stakeholders in the loop and ensure they know the planned talking points for each interview. Carve out a lane for each interviewee so they can bring a unique, fresh perspective to keep the reporter engaged. For on-camera interviews or b-roll taping, give a heads up to any employees who may appear in the background of shots so they can also be prepared.

5. Follow up after the interview. It may seem obvious but follow up after the reporter leaves. Stay in close coordination and be an ongoing resource for any additional information that may be needed for the story.

To sign up for Health Media Insights, email health@fgsglobal.com.

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Colleagues are powerful influencers who can accelerate or detract from the success of a strategic, operational or leadership transformation, particularly around capital markets events.

During a business transformation, winning employee support through engagement, involvement and storytelling is instrumental to strong business outcomes. Strong employee communications helps:

• Build employee advocacy, pride and ownership

• Unify a fractured, siloed or merged organization

• Connect to younger generations who emphasize culture

• Retain and attract the talent the business needs

To succeed, companies must clearly communicate the state of the business, market challenges and why change is essential to the organization.

Here’s where to focus:

• Provide a compelling vision for the future and a clear path forward.

• Humanize leadership and demonstrate accountability.

• Encourage conversations and engage employees around their role in the company’s future.

• Underscore transparency, openness and respect.

• Create optimism about the future and continue to communicate regularly.