A new survey of voters nationwide reveals how Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) have become political flashpoints – with marked differences in how voters look at the two issues.
We see a marked partisan divide on DEI, with two-thirds (67%) of Democrats favorable toward the concept, starkly contrasting with only a quarter (24%) of Republicans. Four in ten (41%) Republicans view DEI negatively.
Age plays a role too, with younger voters (18-34 years old) being most favorable. Opposition is at its highest among those over 55.
Sentiments toward ESG fall along similar lines. Support among Democrats stands at 57%, more than double that among Republicans (22%). Four in ten (43%) Republicans feel negatively toward ESG.
ESG support is highest among the youngest adults at 48%, decreasing progressively with age to 34% among those 55 and older.
These findings underscore the political sensitivities around communicating on ESG and DEI, but also point to the prospect of long-term generational change.