As high-stakes litigation is on the rise, it’s not enough to win the legal argument. You also need to win in the court of public opinion with reputation on the line.
Lawdragon has recognized 25 of our FGS Global colleagues experienced in litigation communications as part of their list of Global 100 Leaders in Legal Strategy & Consulting. Here’s how we approach court battles:
In a news and social media environment that is increasingly loud, short and ugly – and especially against aggressive adversaries – it is not sufficient to curl up and no-comment.
Defendant or plaintiff, this requires a thoughtful communications plan built alongside the legal team and tightly integrated into the legal strategy.
The plan’s strategic goals must unwaveringly support your litigation goals.
We recommend milestone-based communications tactics that anticipate and leverage developments in the case. The media and others need a hook, like the complaint, a significant motion, an order, a trial or a settlement.
Legal filings are press releases and should include succinct arguments for your position in plain English that reporters can quote.
The docket is voluminous and reporters are busy. Even if you aren’t commenting on the record, prepare to point busy journalists to the most important passages in your filings. Work with the legal team in advance to ensure significant filings have intelligible, compelling language that reporters can pick up.
Don’t forget a plan for communicating to internal audiences and other stakeholders along with the media and public.