Reporter Report Rapport

When releasing annual reports, it can be challenging for companies to attract media coverage without a major announcement or newsworthy moment. 

But these reports don’t just contain valuable information for stakeholders – they can also be valuable to reporters looking to uncover industry trends or refer to report findings in their ongoing coverage. 

That’s why it’s always worth flagging your annual report to reporters who are friendly to your organization or covering your industry to call out key themes, topics or data from the report that may be of interest. 

Our colleagues at the Health Media Insights newsletter share some tips for ensuring reporters can get the most out of your annual report:

• Craft a compelling narrative. Couching your report around a central theme or narrative, such as sustainability or community impact, makes it easier to digest and increases the chances that your overall story breaks through if the report is covered by the media. Aim to connect your company’s news to a pertinent industry topic to help inform potential reporting.

• Highlight impact with data. Notable data can show how your organization is helping to improve the health of those in your community. Consider flagging relevant data points for specific reporters based on their coverage beats so they can keep in mind for future coverage.

• Prioritize accessibility. The format and design of your annual report is as important as its content. Ensure that the style and design elements you use to compile your report are both easily digestible and adhere to your audience’s expectations.

To sign up for Health Media Insights, email health@fgsglobal.com.

With interest rates at the highest level in more than two decades, Americans are more than ready to see inflation slow down. 

Although Federal Reserve Chair Jay Powell acknowledged inflation readings earlier this year made the central bank prone to keep interest rates at the current level “for longer than had been thought,” most economists agree the U.S. still appears headed for a soft economic landing, and interest rate cuts before September remain on the table.

Despite stubbornly high inflation readings during the early months of 2024, signs of an economic slowdown are starting to pile up. Following three months of rapid price increases, new data from the Bureau of Labor Statistics (BLS) showed inflation eased slightly in April, with the consumer price index (CPI) increasing just 3.4%, down from 3.5% in March. 

The core CPI, which removes volatile food and fuel prices, rose 3.6% — down from 3.8%. Meanwhile, the Commerce Department reportedretail sales were flat in April, contrary to expectations of a 0.4% increase, which reaffirms the hypothesis of economic activity not reaccelerating.

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Parents are more worried about their children’s mental health than their physical health, and nearly one in five adults have turned to TikTok for information on mental health conditions. 

These are some of our Research and Insights team’s findings from recent polling as Mental Health Awareness Month progresses. 

They also found:

• Parents are more worried about their children’s mental health (70%) than physical health (66%).

  • Two-thirds of adults (65%) are worried about the mental health of people close to them, a concern that has increased 15pts since 2020.

• A third of adults (34%) say they have used YouTube to seek information on mental health conditions. Nearly one in five say they have used TikTok for the same reason (19%). 

• Most Gen Zers (83%) say they experience anxiety, and 22% say they have experienced an eating disorder. 

• Half of Americans (52%) say they feel very or extremely comfortable discussing their mental health with an immediate family member.

  • 12% of Americans would not feel comfortable discussing their mental health with a close friend. (2/7-2/11/24, Pew)

• Three-quarters of Americans (75%) believe mental health issues are treated worse than physical health issues.

  •  42% of Americans believe it is hard to find mental health providers when trying to seek treatment. 

• 50% of millennials and 54% of Gen Xers say money has a negative effect on their mental health.

  • More baby boomers say current events have a negative effect on their mental health (44%) than Gen Zers (30%).