A year out from Election Day 2024, a few of us with backgrounds covering or working in politics visited clients in our Chicago office last week to talk about how to navigate the upcoming political climate.
What to watch for:
It’s very possible the presidential election won’t be decided on Election Day. Results could take days, if not weeks, to come in, creating an opportunity for the public to challenge election integrity.
No matter the election outcome, a large portion of the country will feel “robbed” while another portion will feel “vindicated.”
AI has the power to supercharge misinformation and deepfakes, prompting concerns from the public and policymakers and a greater distrust of the democratic process.
What do organizations need to do?
Keep a careful read on what’s on the mind of your stakeholders.
Align rhetoric and actions to be consistent with and grounded in your organization’s values.
Be thoughtful and careful – the risk of becoming political fodder has never been higher.
Remember a lot can change in a four-year term, but an organization’s core principles do not.