2023 has been a big year for labor unions. With a surge in strikes across the country and public support going strong leading into 2024, here are a few trend to watch:
A new era of labor campaigns. These are not your grandparents’ labor campaigns, but modern, sophisticated political-style communications campaigns effectively using social media, graphics, muti-media and memorable slogans to capture public support.
Public battles. The days of negotiating behind closed doors are over. Disputes are being waged publicly, with rhetoric linking to broader social conflicts of class warfare, corporate greed and executive compensation.
Labor is a political football. In 2023, Joe Biden became the first U.S. president to walk a picket line, and Democrats and Republicans lawmakers alike voiced solidarity amid growing union popularity. Through the 2024 presidential election and beyond, labor activity is likely to be a campaign issue.
A pro-labor public and growing union memberships. Unions are experiencing high public approval that can be expected to grow following recent victories and a push to expand membership. Expect unrest to continue into 2024 against new targets.