The World Economic Forum’s annual meeting has evolved from an exclusive CEO retreat in the Swiss Alps to a high-stakes platform where businesses, governments, and civil society come together to shape our economic, geopolitical, and societal future.
Showing up prepared isn’t just a smart move, it’s essential.
To maximize your time at World Economic Forum (WEF) 2025, you need to take part in the debate, communicate with, not simply to, diverse audiences, and be able to articulate a strong yet authentic public opinion around pressing global issues. While the WEF 2025 agenda is still under wraps, here are our five key insights for clients to consider before lacing up their mountain boots:
Mapping the Davos attendee landscape is critical to making meaningful connections and shaping long-term partnerships. Beyond the typical client or investor outreach, leaders are focusing on coalitions that can drive change on key global issues.
With a year of headlines questioning corporate commitment to global progress, Davos 2025 will offer a litmus test on how businesses can pivot from rhetoric to action on sustainability, innovation, and inclusion. As companies prepare, clarity will be crucial: crafting a narrative that’s both authentic and specific will set organizations apart.
In Davos, the media landscape is always fierce, with journalists seeking stories that go beyond the press release. Companies aiming to gain traction must develop standout pitches that cut through the noise. It will be essential to connect with media outlets early, balancing scheduled interactions with flexibility for spontaneous opportunities.
As always, it's about quality over quantity: the right engagement amplifies your message and reinforces your leadership. Choosing which sessions to attend starts by identifying high-impact side events well in advance and collaborating with organizers to secure influential speaking slots.
Geopolitics will take center stage, with ongoing conflicts, energy transitions, and economic realignments shaping the tone of the week. Companies prepared to share informed perspectives on these issues are well-positioned to stand out as thought leaders.
Curious about how we can help?
Drawing on years of experience advising C-Suite and Board-level clients at Davos, we understand that navigating the WEF involves more than just logistical challenges. Attendees seek to achieve specific goals, build long term relationships, and ultimately aim to advance their imperatives on a global scale.
We collaborate with your communications and leadership teams and offer comprehensive support in crafting a tailored communications strategy around Davos. Our experts are plugged into all aspects of the World Economic Forum, providing you with unparalleled insights and on-the-ground resources to navigate the dynamic environment. Our focus lies on strategically guiding your delegation to increase the impact of your interactions and engagements during this high-stakes event.
Contact us at wef@fgsglobal.com to get started on your Davos 2025 journey.
