Growing demand for real-time data-driven insights, the rise of AI-powered technologies and evolving investor demands have added layers of complexity to the current investor relations (IR) landscape. This year’s NIRI conference underscored these changes, highlighting how IR professionals must adapt to thrive in this evolving landscape. Our colleague Kala Krishnan offers her key takeaways from the event:
Balance AI with human touch: While AI tools may excel at automating workflows and offering valuable insights, the human touch in investor relations is irreplaceable. The next generation of IR leaders will recognize this fact and combine the power of AI with the human elements AI can’t replicate – active listening, synthesis and empathy.
Embrace retail and new media: Retail investors are growing in importance as a distinct stakeholder group. Companies are engaging them through tailored events, Q&A sessions and creative formats like virtual reality tours and online forums. Meanwhile, new media, including podcasts, “finfluencers” and AI-driven platforms are increasingly popular sources of information, providing new ways to reach and engage diverse audiences.
Take the experiential road: Investors expect more than traditional presentations; they want immersive, story-driven experiences. Sharing real stories, customer testimonials and live demonstrations helps humanize data and fosters stronger emotional connections with stakeholders.