Calculating Interest

Institutional investors are among the most influential audiences in the market. They value credibility, efficiency and substance – and their media habits reflect these priorities. In this fragmented media landscape, understanding how to reach this critical audience can be challenging.

FGS Global’s Intelligence & Engagement (I&E) team examined who these investors are, what they value and where they turn for information, creating a comprehensive picture that guides communication strategy. Here’s what they found:

• This audience consists of roughly 1.05 million U.S. adults, and is predominantly male, affluent and highly informed, spending more than 35 hours online each week.

• They value credibility, accuracy and expertise – prioritizing trusted, data-driven sources.

• When it comes to media, they rely on premium outlets such as Bloomberg, The Wall Street Journal and the Financial Times, while also maintaining steady engagement across traditional and streaming TV, podcasts and high-impact newsletters.

• For communicators, these insights suggest three clear imperatives:

  • Prioritize trusted platforms. Focus on LinkedIn and YouTube for engagement, and premium financial publishers for credibility and reach.

  • Lead with authority. Expert-led, data-driven and concise content builds trust and resonates most with this efficiency-minded audience.

  • Stay always-on. Consistent, multi-channel visibility helps establish authority and buffer reputational risk.

To read the full report, or to begin developing your own custom media plan, contact the I&E team at campaigns@fgsglobal.com.

Capital allocation is one of the clearest signals of how management plans to deliver shareholder value – yet according to new research from FGS Global’s Equity Advisory & Investor Relations team, it’s also one of the least effectively communicated. The study finds that while investors scrutinize every capital decision, they’re often left guessing about priorities and rationale. 

But investors don’t just want to know what you’re doing – they want to understand why. To help bridge this gap and improve long-term value creation, our team has outlined five key principles for stronger capital allocation communications:

1. Define your policy. Clearly articulate capital priorities, sources and uses, with explicit rationale and alignment to overall strategy. State what you won’t do and fully integrate M&A into your narrative.

2. Show strategic alignment. Consistently link corporate actions back to strategy, offering evidence of value creation.

3. Connect ESG to returns. Demonstrate how ESG factors drive competitive advantage, innovation and risk management in addition to compliance.

4. Build credibility. Provide transparent evidence of your track record, especially around R&D and M&A, including division-level ROI.

5. Be transparent in setbacks. Address issues early, explain missteps and outline action plans, maintaining open shareholder dialogue.

To learn more about our equity advisory and investor relations capabilities, or to contact the team, visit our website.

As global competition for key technologies intensifies, governments are pursuing “tech sovereignty” strategies to strengthen domestic sectors, creating new opportunities and expectations for companies.  FGS Global’s latest Radar reveals how public opinion is shaping this agenda and offers key insights navigating this rapidly changing landscape:

• Support is broad and growing. Public support for tech sovereignty is widespread across all surveyed markets (UK, US, Japan, France, Germany, Italy), with many seeing it as increasingly important amid geopolitical tensions.

• People are willing to pay more for domestic tech. Two in five respondents say they would pay up to 50% more for technology developed by domestic companies, demonstrating support for homegrown innovation.

• Telecom networks top the priority list. Respondents prioritize sovereignty in telecom networks, while AI sovereignty is considered less critical.

• Pragmatism shapes views on foreign tech. Most people accept continued reliance on foreign technology, with notable support in Germany, Italy and Japan for pooled sovereignty with allies or EU partners.

• Confidence and spending preferences vary by region. Americans are more confident in their country’s ability to achieve tech sovereignty than Europeans or Japanese. Europeans are more likely to prefer government spending on frontline public services over tech investments.

• Data protection and jobs drive public support. The public favors government intervention, local procurement and job creation, but remains cautious about privacy deregulation – particularly in the UK.

To learn more, download the report or sign up for future FGS Global Radar reports, visit the FGS Global Radar webpage.