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Preparing for the AI conversation


The impact of generative AI is huge. It has the potential to disrupt entire sectors, introduces high levels of uncertainty and gives rise to societal issues.  

Over the last year, interest in the topic has been increasing, fuelled by technological advancements and a growing array of tangible, new AI applications. In the German Federal Parliament (Bundestag) alone, AI was mentioned more than 4,000 times in 2023 – compared to about 350 times in the year before. 

The advent of AI prompts new inquiries for businesses from both internal and external parties.
To name a few examples: 

  • The media is keen to understand how a company differentiates itself in the AI sphere. 

  • Political decision-makers are seeking dialogue with business leaders on how AI should be regulated, and responsible AI practices can be ensured. 

  • Employees are questioning how AI affects their jobs. 

For communications and public affairs leaders, it is crucial to anticipate and prepare for these queries. The responses will be instrumental in shaping the company's image as either a potential frontrunner or as a straggler in the AI race. 

So, what does it take to become AI engagement ready? Our concise paper offers an insight into the impending challenges and provides guidance for Communications and Public Affairs leaders on how to successful prepare for and navigate the AI landscape. 

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