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Crisis Preparedness and Prevention



Add resilience to
your reputation

Preparedness allows you to respond more effectively while minimizing fallout on your brand, your bottom line and your employee trust.

We help you build the right relationships before you need them, anticipating problems and driving change. We partner with you to establish and practice procedures so your team can handle any episode, communicating your values with clarity and consistency.



The Playbook

Our crisis preparation playbook is always tailored to the needs, organizational culture and unique circumstances of each client, but has several core components:

  • Research and audit

  • Risk assessment and scenario mapping

  • Process refinement and message development

  • Crisis simulation exercises

  • Media training