The World Economic Forum’s annual meeting has evolved from an exclusive CEO retreat in the Swiss Alps to a high-stakes platform where businesses, governments, and civil society come together to shape our economic, geopolitical, and societal future.
Showing up prepared isn’t just a smart move, it’s essential.
To maximize your time at World Economic Forum (WEF) 2026, you need to take part in the debate, communicate with, not simply to, diverse audiences, and articulate a strong yet authentic public opinion on pressing global issues. The theme of WEF 2026 is “A Spirit of Dialogue”, and the topics on the table reflect the complexity of today’s environment: restoring economic stability, harnessing the power of AI and digital transformation, stewarding a just and inclusive energy transition, and fostering renewed international cooperation.
Here are our five key insights for clients to consider before lacing up their mountain boots:
Mapping the Davos attendee landscape is critical to making meaningful connections and shaping long-term partnerships. Beyond the typical client or investor outreach, leaders are focusing on coalitions that can drive change on key global issues.
With global headlines spotlighting the urgent need for constructive collaboration and tangible progress, Davos 2026 will offer a litmus test on how businesses can pivot from rhetoric to action on collaboration, economic stability, and digital transformation. As companies prepare, clarity will be crucial: crafting a narrative that’s both authentic and specific will set organizations apart.
In Davos, the media landscape is always fierce, with journalists seeking stories that go beyond the press release. Companies aiming to gain traction must develop standout pitches that cut through the noise. It will be essential to connect with media outlets early, balancing scheduled interactions with flexibility for spontaneous opportunities.
As always, it's about quality over quantity: the right engagement amplifies your message and reinforces your leadership. Choosing which sessions to attend starts by identifying high-impact side events well in advance and collaborating with organizers to secure influential speaking slots.
Geopolitics, technology, and energy transition will set the tone for the week, with ongoing conflicts, economic realignments, and the global race for innovation shaping every conversation. Companies prepared to share informed perspectives on these issues are well-positioned to stand out as thought leaders.
The stakeholder economy is real, and true leadership is measured by the ability to foster dialogue and drive progress. The World Economic Forum in Davos is where leaders come together to move beyond rhetoric and engage directly with the challenges impacting their stakeholder universe.”
Alexander Geiser
FAQ
With the 2026 World Economic Forum in Davos fast approaching, FGS Global’s WEF Task Force has prepared an FAQ to help you plan effectively:
Why does WEF matter? Davos is a hub for strategic positioning and high-impact networking, bringing together global leaders from business, government, civil society and media to discuss international issues, influence policy and connect with high-profile stakeholders.
What’s on the agenda? Expect discussions around global growth, tech innovation, climate, sustainability and geopolitics. The official agenda and participant list is released in December, while the Global Risks Report – published each January – frames major issues for the year.
Who will attend? Executives from leading companies, heads of state, civil society leaders, academics, media representatives and communities like Global Shapers and Young Global Leaders.
How do companies gain access and prepare? Attendance is invitation-only, but virtual participation is available via UpLink. Early planning and a clear communications strategy are key: map stakeholders, craft consistent messaging and target relevant media and side events.
How can companies leverage media and side events? Davos offers unrivaled media opportunities, with outlets like Bloomberg, CNBC and FT host live broadcasts and interviews – advance outreach is critical to secure coverage. Additionally, sector-focused side events hosted by outlets like Axios, Politico and others offer targeted access and the chance to position your leadership in front of key stakeholders.
Your Partner for Impact at Davos
Drawing on years of experience advising C-Suite and Board-level clients at Davos, we understand that navigating the WEF involves more than just logistical challenges. Attendees seek to achieve specific goals, build long-term relationships, and ultimately aim to advance their imperatives on a global scale.
We collaborate with your communications and leadership teams and offer comprehensive support in crafting a tailored communications strategy around Davos. Our experts are plugged into all aspects of the World Economic Forum, providing you with unique insights and on-the-ground resources to engage with the most relevant stakeholders and navigate the dynamic environment. Our focus lies on strategically guiding your delegation to increase the impact of your interactions and engagements during this high-stakes event.
Contact us at wef@fgsglobal.com to get started on your Davos 2026 journey and follow us at WEF on Social.
